- Tasneem BS
- SEO, Digital Marketing
- Jul 23, 2024
Resplendently RAJ
Resplendently RAJ, a luxury clothing brand specializing in bespoke ethnic wear, wanted to expand its Instagram presence to attract high-end customers and boost sales. While the brand had visually appealing content, engagement and follower growth were slow, and organic reach was limited.
Profile & Bio Optimization: Updated bio with relevant keywords and call-to-action (CTA) for conversions. Added a Linktree for easy navigation to the website and product pages
Hashtag & Keyword Strategy: Researched and implemented high-traffic hashtags specific to luxury fashion and ethnic wear.
Content Strategy: Developed a consistent posting calendar featuring product highlights, styling tips, and behind-the-scenes content. Created Reels & Stories to leverage Instagram’s algorithm for higher organic reach. Encouraged user-generated content (UGC) by featuring customer testimonials and outfit showcases.
Influencer & Community Engagement: Partnered with micro and macro influencers in the fashion industry to increase brand credibility. Engaged actively with followers through polls, Q&A sessions, and live shopping events.
✅ 300% Increase in Organic Reach – Posts reached a wider audience through optimized hashtags and Reels.
✅ 250% Growth in Engagement Rate – Improved interactions through strategic content and community engagement.
✅ 10X Increase in Followers in 6 Months – Attracted a highly targeted audience with valuable content.
✅ 40% Boost in Sales from Instagram – More inquiries and conversions through optimized CTAs and DMs.
✅ Improved Brand Credibility – Influencer collaborations and UGC built trust among potential buyers.
